Small Business Issues in Today's Market

Description:

In today’s complex and fast-evolving market, accounting professionals must be equipped to address the unique needs and challenges facing small businesses. This comprehensive webinar provides essential tools and strategies to help accountants enhance the value they deliver to their small business clients. Participants will explore key small business concepts, including legal structures, critical business law considerations, credit options through both traditional banks and alternative lenders, and how to navigate the shifting risk landscape that includes both management and economic variables.

Additionally, the session will offer practical guidance on how to effectively market accounting services to current and prospective small business clients. Emphasis will also be placed on understanding and supporting the personal financial needs of small business owners—an often overlooked but crucial element of client service. Real-life case scenarios will be used throughout the webinar to illustrate these concepts, providing attendees with actionable insights they can apply immediately to improve their client engagements.

Learning Objectives:-

• Enhancing effectiveness with small business clients
• Legal considerations in small business operations
• SBA and conventional lending, plus alternative financing options
• Identifying and managing business and economic risks
• Targeted marketing strategies for accounting services
• Addressing the personal financial needs of small business owners
• Application of concepts through small business case studies.

Why Should You Attend?

• Learn how to improve the effectiveness of your services for small business clients in today’s competitive market
• Gain a deeper understanding of legal, credit, and risk issues impacting small businesses
• Discover proven strategies to market your accounting services directly to small business owners
• Understand the unique personal financial needs of small business owners and how to address them
• Review real-life case studies to apply concepts in practical, relatable ways

This webinar is a valuable opportunity to strengthen your role as a trusted advisor for small business clients by sharpening your legal, financial, and marketing acumen.

Who Will Benefit?

CFOs, Controllers, Staff Accountants, CPAs, and financial professionals who serve or seek to serve small business clients across various industries.